212: Mastering Website Footer Optimization: Your Key to SEO Success

Episode #212: Mastering Website Footer Optimization: Your Key to SEO Success

In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline user navigation, facilitate service bookings, job applications, showcase cred…

Read more…

211: Maximize Visibility and Attract Even More Ideal Clients through Your GBP Product Offerings

Ep211

Listen Here

In today's episode, we're diving deep into the core of your products and how to maximize your visibility within your Google Business Profile. This is a frequently overlooked opportunity, but it can significantly aid potential clients in learning about you without having to search extensively for the information they require. That's why your GBP is crucial for quickly capturing people's attention and making them favor you!

Whether you're a seasonal business or offer an extensive range o…

Read more…

210: How to Connect and Grow Your Business Through Community

Podcast Episodes (MB) (21)

LIST HERE

In this episode, I'll be sharing specific strategies that I've personally seen work wonders for my clients in growing their connection to their community.

We'll also be discussing the essential questions you need to ask before hiring a social media manager. This way, you can ensure that you're getting the most positive results for your most valuable resources: your time and money.

Live workshop in Hudson WI on March 7th from 2-4pm.  Grab your tickets!

Did you love today’s podcast? 🙌

  1. Take a …

Read more…

209: Nobody's Talking about You - They're Googling You

Podcast Episodes (MB) (20)

LIST HERE

There are four stages that I've discovered when people come into your doors as a brick and mortar business owner:
 
#1.  They have a problem, need, or desire and google it.
#2. Said business comes up and they click on it.
#3. They then go to your socials to make sure you're legit and they like what they see.
#4. They walk into your business.

NOW.  If they love your service or product they MIGHT talk about it.  If they have a cummy experience, everyone knows about it. 😉

All kidding aside, but t…

Read more…

208: Empowering Entrepreneurs: Mastering Business Beyond the Call with Oie Dobier

Podcast Episodes (MB) (19)

Today's podcast features Oie Dobier, a dedicated business coach specializing in empowering solopreneurs and small business owners to realize their dream ventures by mastering the art of working "ON" their business rather than being consumed by working "IN" it.

✅If you embody the spirit of a Quality Crusader delivering top-notch services with fervor.

✅Are Driven by the Desire for Positive Impact, transcending mere transactions to create meaningful change.

✅A Hard Worker, you ackno…

Read more…

207: Three Mistakes I See Your Email Signature

Podcast Episodes (MB) (17)

In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week.

Join me as we unravel the potent impact your email address can have on brand trust and loyalty. It's more than just a digital ID – it's a key player in shaping how your audience perceives your brand.

Referred t…

Read more…

200: Beyond Storefronts: Mastering Client Retention with Exit Forms

1

In this powerhouse episode, we boldly shift our gaze from traditional visibility playbooks to the game-changing arena of client retention for brick and mortar titans. Brace yourself for the revelation of a secret weapon: the exit form. It's not just paperwork; it's a dynamic, proactive strategy to lock in your clients, decipher their needs, and shout loud and clear that they're a vital part of your world.

Join me on this unapologetic exploration where we dive deep into the tan…

Read more…

193: Navigating Life's Uncertainties: A Compassionate Approach to Future Planning with Mary Beth Simón

5
In today's podcast, we're delving into the essential but often overlooked topics of planning for the "what if" and "when." These are conversations that tug at the heartstrings but are undeniably crucial. Let's get real—building your Brick and Mortar business as the community's top choice is a monumental achievement. But what's the game plan for those unpredictable #life moments?

Enter the wonderful Mary Beth Shimon. We're opening up about facing reality, discussing the nitty-gri…

Read more…

191: Immunity Blueprint: Crafting a Burnout-Proof Brick-and-Mortar Business with Joanna Sapir

Podcast Episodes (MB) (12)

 

🎙️ Welcome back to another episode of Brick and Mortar Visibility, where we're diving deep into the game-changing topic of creating a business that's downright immune to burnout! 🚀✨

Let's face it, many of us are running on fumes, dangerously close to the brink of a health breakdown. How do we stay ahead of the burnout curve? Especially when the to-do list seems never-ending, and tasks have a knack for stretching longer than anticipated.

Enter Joanna Sapir, our fabulous gue…

Read more…

189: Be the Only Option in Town: Mastering Referrals with Stacey Brown Randall

Podcast Episodes (MB) (11)

 

If you're a brick and mortar business, then you know the importance of being the undeniable choice in your town. 

And let's face it, the easiest way to fuel the growth of your business is through referrals, but sometimes, going after them can feel awkward, or even desperate. That's where our expert, Stacey, comes in. She's here to teach business owners like you how to organically generate referrals without the need for uncomfortable asks, manipulations, or incentivizing tactics…

Read more…