Finances

Nov 3, 2025 10:58am

By Melissa Rose

Under Business, Mindset, Team, Google, Sales, Level UP Mastermind & Finances

3 min read

Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead

It’s that time again—Black Friday season.
But before you start slashing prices or running last year’s promo, let’s pause.

In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.

We’ll talk about:
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…

Ep. 287: You Don’t Need More Clients—You Need to Fix This First with Paul Roch

LISTEN IN!

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?

This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.

In this episode, we dig into:
💸 The biggest financial mistakes studio owners make (and how to fi…

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Finances

Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead

Ep. 287: You Don’t Need More Clients—You Need to Fix This First with Paul Roch

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