Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead

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It’s that time again—Black Friday season.
 But before you start slashing prices or running last year’s promo, let’s pause.
In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.
We’ll talk about:
 ✨ How to identify your best offers (and when not to discount)
 ✨ Creative ways to collaborate locally and drive visibility
 ✨ Building long-te…

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Ep. 279: What’s actually working right now on social media for local, service-based businesses?

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What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …

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Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers

Ep. 278

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What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …

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Ep. 250: Kicking Off 2025 with Hot Leads & Smart SEO Strategies

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Episode #250

Hey there, fabulous business owner! 🎉

It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.

Here’s what we’ll cover:

  1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive t…

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Ep. 248: SEO Meets Strategy: Joanna Sapir on Avoiding Burnout and Building Long-Term Client Relationships

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If you’ve ever felt stuck in the hustle of chasing one-off clients or unsure how to transition from practitioner to empowered business owner, this episode is for YOU. 🎯
Today, we’re stepping away from SEO (don’t worry, your Google Business Profile is still thriving!) to welcome a returning guest expert, Joanna Sapir, who’s here to help you build a business that works for you—not the other way around.

Joanna is a business strategist for holistic practitioners and wellness pros, known for …

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Ep. 245: From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger

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Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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Ep. 242: Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

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Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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Ep. 240: The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

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Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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Ep. 239: Call Out the Obvious! Your SEO Strategy Can be That Simple!

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Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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Ep. 238: Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer

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Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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